Marketing Meat Goats

Holiday Marketing Spreadsheet

Pennsylvania is a logical center for meat goat production given it's in-state markets and proximity to major cities.

This holiday marketing spreadsheet was designed to help producers establish production schedules to meet specific market goals.  Utilizing the spreadsheet, one can 'back-calculate' from a desired target market date, such as Ramadan, Passover, or an upcoming fair, to estimate a timeline for breeding and post-wean feeding according to animal gender, breed and biological type. 

This way to try out the holiday marketing spreadsheet. Please send any questions or comments to: goats.das@gmail.com

General Information

• Introduction to Livestock Marketing
• What is a Marketing Plan?
• Developing Your Marketing Plan

• Should You Market Chevon, Cabrito, or Goat Meat?
• Starting a Meat Goat Operation
• Marketing Channels for Meat Goats
• Marketing Terminology
• Ethnic goat marketing made simple
• Niche opportunity gets Iowa farmer’s goat – in a good way

Budgets

• Enterprise Analysis - Clemson

• Budget for 25 Does

• Meat Goat Profit Planning Tools

• Marketing Channels for Meat Goats - Clemson

• Enterprise Budget Analysis - Penn State

Spreadsheets

• Comparing Marketing Alternatives

• Sample Meat Goat Budget

• Meat Goat Enterprise Budget for Low, Medium and High Intensity production

• Direct Lamb Budget

Marketing Strategies

• Marketing Meat Goats: Channels, Supply and Demand

• Sustainable Meat Goat Production - ATTRA

• Direct and Niche Marketing - ATTRA

• Marketing Lambs and Slaughter Goats Through Livestock Market Auctions - The Goat Farmer

• Marketing Lambs and Slaughter Goats to Dealers, Packers, Wholesalers, and Retailers - The Goat Farmer

• Marketing Through Restaurants - RC&D Market Report

• Producing and Selling Sheep and Goats to the Ethnic/Religious Meat Markets - Univ. Maryland Extension

• Holiday Calendar for Marketing Sheep and Goats

• Desired Goat Type According to Holiday

• Utilizing the Internet as a Marketing Tool

• Halal Meat Cooperative

• Marketing Strategies for Small Farms

• Specialty Market Pooling - Cornell Univ.

• Seasonal Price Variations

Goat Meat Specifications and Restrictions

• Evaluation of Slaughter Goat Selection and Goat Meat Classification Systems
• Examples of Goat Grades - UKY
• Institutional Meat Purchase Specifications - AMS
• Halal Meat Trade in the USA
• Interpretation of Halal and Haram Foods
• Goat Meat Analysis - USDA
• Recommended Ritual Slaughter Practices
• Requirements for Kosher Meat
• Training Manual for USDA Standards for Grading Slaughter Animals

Economics

• NSIIC Sheep and Goat Grants
• Federal State Marketing Improvement Program
• Estimated Costs and Returns for a Meat Goat Operation
• Cash Flow Analysis
• Financing Small-scale and Part-time Farms
• Economics of Raising Goats
• Understanding the Total Cost of Raising Goats

Government Links

• United States Department of Agriculture (USDA)
• Agricultural Marketing Service (AMS)
• Animal and Plant Health Inspection Service (APHIS)
• Agricultural Research Service (ARS)
• Cooperative State Research, Education, and Extension Service (CSREES)
• Economic Research Service (ERS)
• Farm Service Agency (FSA)
• Federal State Marketing Improvement Program
• Food Safety and Inspection Service (FSIS)
• Foreign Agricultural Service (FAS)
• Foreign Agricultural Trade of the U.S. (FATUS)
• Grain Inspection, Packers and Stockyards Administration (GIPSA)
• Livestock and Grain Market News Branch
• Livestock Sellers Rights
• National Animal Identification System
• National Agricultural Statistics Service (NASS)
• National Organic Program (NOP)
• Payment Protection Via Packers and Stockyards Act
• Rural Business
• U.S. Census of Agriculture
• U.S. House Committee on Agriculture
• U.S. Senate Committee on Agriculture, Nutrition and Forestry
• World Agricultural Outlook Board (WAOB)

Additional Resources

• Livestock Marketing Association (LMA)
• Livestock Marketing Information Center (LMIC)
• Elements Essential for Long Term Success - Texas A&M Extension
• Consumer Acceptance of Goat Meat - Clemson
• Consumer Demand for Goat Meat - Clemson
• Lamb and Goat Meat Market Research in Brooklyn, NYC
• Meat Goat Marketing in New York City
• The North American Farm Direct Marketing Association
• Use of Goat Milk and Goat Meat as Therapeutic Aids in Cardiovascular Diseases
• Humane (HALAL) On-Farm Slaughter of Sheep and Goats Poster (available for purchase)